ASHLAND, Ky. — Introduced as Unity Aluminum, the company will continue to play a leading role in the 21st-century aluminum industry by addressing a substantial global aluminum shortage impacting American jobs and economic growth. The new name, a replacement for Braidy Industries, signifies the company’s steadfast commitment to its customers, innovative technologies and local community in Ashland, Kentucky. Unity Aluminum also unveiled a reenergized vision, “Together. Lighter. Stronger. Greener.”

Unity Aluminum’s leadership team, led by globally recognized metals expert Don Foster, has accelerated its plans to build the world’s most technologically advanced aluminum rolling mill at a time when global capacity is significantly constrained. They are currently working to finalize fundraising and begin construction.

“Unity Aluminum has a bright future. Based on the market needs, the initial positive customer response, and the shovel-ready position we are in, I am extremely optimistic,” said Don Foster, president and chief executive officer of Unity Aluminum. “The name and vision, ‘Unity Aluminum: Together. Lighter. Stronger. Greener.,’ reflects our commitment to successfully complete this project and follow through on our promise to be the preferred supplier of innovative, high quality, sustainable aluminum solutions. This will be accomplished by working in unity with our customers, employees, suppliers, and local community.”

Recent market assessments indicate a domestic shortage of 2.6 million metric tons of aluminum, and the average age of domestic facilities is approximately 70 years old. Using a state-of-the-art, low-emissions greenfield manufacturing facility at EastPark Industrial Center in Ashland, Kentucky, Unity Aluminum is positioned to fill the domestic shortage and become the premier low-cost provider of 330,000 annual tons of production-ready series 3000, 5000 and 6000 aluminum sheet for the automotive, transportation and distribution markets. Future opportunities are available in the rapidly growing beverage can market, as well.