It isn’t enough for entrepreneurs to learn their prospective business inside and out, although it helps, according to a business startup expert at Ashland Community and Technical College.
Business success depends on the ability to be flexible, to gauge the market and pivot from one objective to another in order to be responsive to customer needs, according to Mick Fosson, director of ACTC’s innovation office.
And once having locked in a profitable business model, “go full speed ahead, learn to manage the company, learn to grow, learn to maintain the business and keep it stable,” Fosson told about 90 high-school students gathered Tuesday for ACTC’s annual Entrepreneur Day.
The event brought together business-minded students from Greenup County, East Carter, Fairview and Russell high schools to learn business basics from some highly successful area entrepreneurs.
Fosson also invited the teens to match their startup ideas with other high-schoolers across the Tri-State in an assortment of pitch contests coming up in the months ahead.
Braidy Industries senior vice president for government relations Nate Haney and Portable Solutions Group president and CEO Robert Slagel, both of whom grew up in the Tri-State, shared their own success stories and theories on how they got there.