ASHLAND, Ky. – Kentucky Power, a utility subsidiary of American Electric Power, on Wednesday unveiled a new logo and tagline as part of its focus on providing innovative energy solutions for customers and communities.
“Kentucky Power is investing in smarter energy infrastructure and new technologies to provide better, more reliable service for our customers,” said Matthew Satterwhite, president and COO of Kentucky Power. “We’re committed to developing innovative solutions that power our communities in eastern Kentucky and improve lives. Our industry is changing and our customers’ expectations are evolving, so we must adapt. As we become an energy company for the future, it’s time to adopt a new logo and a new tagline – Boundless Energy – to reflect that transformation and our aspirations.”
The new logo represents the first logo change for Kentucky Power since 1987 and is the result of research conducted by engaging customers, employees and other stakeholders as part of an extensive brand review. The logos of AEP corporate and its other utility subsidiaries also have been updated with the new look. Kentucky Power will change the logos on its main buildings in the coming months. Full adoption will be phased in over the next two years.
Kentucky Power, with headquarters in Ashland, Ky., provides service to about 169,000 customers in 20 eastern Kentucky counties. It is a unit of the American Electric Power system, one of the largest electric utilities in the United States, delivering electricity and custom energy solutions to nearly 5.4 million customers in 11 states. AEP owns the nation’s largest electricity transmission system, a more than 40,000-mile network that includes more 765-kilovolt extra-high voltage transmission lines than all other U.S. transmission systems combined. AEP also operates 224,000 miles of distribution lines. AEP ranks among the nation’s largest generators of electricity, owning approximately 26,000 megawatts of generating capacity in the U.S. AEP supplies 3,200 megawatts of renewable energy to customers. AEP’s utility units operate as AEP Ohio, AEP Texas, Appalachian Power, AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company. AEP’s headquarters are in Columbus, Ohio.